Written by David Moffatt, Managing Director, HelloComputer, April 2010:
A growing anomoly, almost as spectacular as the speed with which social media has gained traction, is the number of social media experts following in its wake. Have you ever wondered about the emergence of this surplus of experts? Well, as the genre suggests their experience, in many instances, is largely accumulated through socializing on these very platforms.
In the ordinary course of business I have encountered a regular theme from prospective clients. Their heads are spinning from the constant flow of web statistics, and the bombardment by emarketing tactics available to them.
If you don’t get broadband in your crib, you might have missed the global movie phenomenon titled, “Avatar.” James Cameron did it again and cleaned up at the box office with a staggering $2.039 billion earning worldwide. Which converts into Rands at an incalculable, 15, 6646 billion ‘Rond.’ He over took his own previous record for Titanic as the biggest box office, money earner in history. The biggest thing to come from this success however, is the emergence of the 3D generation. The cinema experience will never be the same again.
According to Ster-Kinekor, the financial impact ($$$) of the new generation 3D films has been so great that most pundits advocate this format will become the standard for cinema-goers.
The seismic shift taking place in the communications industry is well documented. As is the number of traditional agencies attempting to bridle the interest in digital media characterized by a critical shift in how consumers consume media. The coup de tat is being staged by various digital channels, platforms, devices and phenomena.
With so much in common with the traditional success factors that measure advertising, why are traditional brand agencies not dominating the digital arena? Indeed, the principles that have sustained marketing and advertising since the genesis of the communications industry are still completely relevant in digital. Successful advertising builds brands and persuades purchasing behavior. There has been an emergence of brand strategists operating strictly in the digital realm - an ever expanding universe - so where do the differences in approach exist?
Written by David Moffatt, Managing Director, HelloComputer, January 2010.
A brilliant ad by YouTube - quite confusing at first! Take a look.
via Marklives.com
With thanks to the almighty and all powerful YouTube we came across this expose on a craze now long forgotten. Beneath the cobwebs of Playstation 1 and Xbox lies the distant memory of Nintendo, “a world when video games were a wild sensation looking to take hold.” What a blessing the rapid progression of technology is!
