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The importance of fun in the creative environment

By Tamlyn McPherson, Copywriter
 
Working at an advertising agency is different from other corporate jobs. Being a creative in an ad agency is in itself also vastly different from the other roles within the company. The work is different, the processes are different and therefore the environment is different too. Being creative on demand is not [...]

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Maximising your downtime in a creative agency

By Ian Lambert, Digital Designer
 
One of the most valuable things we have is time. The less of it we have, the more clear it becomes how valuable it is. We are living in a fascinating era where we are not only hyper-connected (both online and offline), but are bombarded with noise almost every minute of [...]

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Strategic thinking is not just for strategists

By Jaclyn Armstrong, Account Manager
 
Strategy is defined as a plan of action designed to achieve a major or overall aim.  In other words, we know what we need to achieve – but how do we get there?  Everyone within an agency contributes to achieving this end goal, so it makes sense that everyone should be [...]

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How to stop your inbox from driving you insane

By Meg Maccallum, Account Manager
 
Can you find a person in your office or immediate surroundings that doesn’t have an email account that they don’t check at least once every few days? It might take a while.
It’s a ‘mission impossible’– email is a necessary business and social tool that we all too often begrudge because frankly, [...]

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The Uber empire expands with UberEATS & UberRUSH

UberEATS

By Katie Wilter, Copywriter
 
The Uber family is growing with their recent social experiment, UberEATS, and a new retail offering called UberRUSH.
UberEATS

Uber continues to amaze us with new offerings such as the recently launched – UberEATS. Yes, you guessed right; Uber now delivers freshly prepared, tasty meals within minutes.
So far UberEATS has launched in four cities [...]

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Trendspotting in Digital

By Alex Kosterman, Junior Copywriter
 
Trendspotting is one of those things that just sounds fundamentally cool. It’s the kind of job that Lizzy Caplan would have in an indie romcom based in Seattle. In theory – it’s super cool, in reality- it’s a bit of a mission.
The problem with trendspotting is that very often by [...]

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A day in the life of a Traffic Manager

By Michelle Dyson, Traffic Manager
 
I started my career in the direct marketing industry before moving into production. That role quickly changed and before I knew it I had the title of Traffic Manager. Back then I had no idea how much stress, anxiety and elation came with that title. It’s a rush. 15 years later, [...]

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How to keep the ideas coming

Creative concepts

By Alex Kosterman, Junior Copywriter
 
Possibly one of the scariest things about being a creative is the fact that your livelihood relies on your imagination. Yes, there’s craft too but without a good idea you’re simply polishing a turd. Now, it may be my irrational anxiety, but I occasionally lie awake at night in fear – [...]

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Instagram for Brands

Instagram

By Mzo Ntuli, Content & Social Media Strategist
 
According to the SA Social Media Landscape Report 2014, Instagram reportedly had 680 000 users in South Africa in late 2013. Today, there are over 1.1 million users in SA. Instagram has become more widely used by brands and is increasing in popularity with everyday smartphone users. Your friends, colleagues [...]

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A more in-depth look at QA testing

QA Testing

By Matlhaloganyo Khalo, QA Tester
 
A few weeks ago, we introduced the world of Quality Assurance and explored Automation Testing. Today, we dig a little deeper into some key considerations when conducting in-depth QA tests on multiple devices.
Smartphones have enabled users to easily access large amounts of data; which means that consumers’ expectations for convenient and lightning-fast internet [...]

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