What is the agency of the future, and why must we change?
A new agency model is a given, the real question is who will get it right first.
In the early 1990′s the advertising and marketing industry was changed forever. A new paradigm for successful business had emerged and the internet, as it became known, would go on to reinvent the laws of customer engagement in every [...]
From Bricks To Clicks
Carrie Bradshaw, on the topic of online shopping, said that it wasn’t an option for her as shopping is her cardio. But that was years ago, in a television show where no one had a cellphone and Facebook and Twitter weren’t even conceived ideas. Were Carrie asked the same question today, she would probably respond [...]
Hack-A-Thon 2013: Hack for Kids
Hack-a-thon from Hellocomputer on Vimeo.
Our second Hack-A-Thon was a triumph for the South African hack culture. We had some really tech-savvy teams with incredible ideas, and they brought a lot of energy to the event – but then again, maybe it could’ve been all the candy we fed them.
For those who don’t know, it’s a [...]
Social Media: Return on Community
What started out about people, as the Latin origin of the word implies, ‘social’ has become the domain of marketing and brands. Notably, it is listed high up on just about every marketers’ agenda as they consider how to personify their brands and usher them into the lives of desirable customers.
When one considers the numbers, [...]
Make Friends With Budweiser and Facebook
If you’re one of those people who finds it hard to make new friends, or you really appreciate good use of social media, this post might interest you:
Budweiser has developed something called the Buddy Cup. It looks like an ordinary cup, but it’s equipped with a microchip that is integrated with Facebook. Basically you scan [...]
Update: The Latest Oreo Separator is Here
You may remember that, a few weeks ago, we reviewed the epic Oreo separator contraptions that had been built here. These machines serve to solve the problem of the countless productive hours that have been lost over the years to painstakingly separating Oreos in order to get to one’s favourite part. Well, a new machine [...]
Campaign Review: Sanlam Destination
Sanlam needed to connect with a younger audience in a fun and informative way. But how would an investment company attract this dynamic segment when, on the surface of it, there’s very little that’s attractive about investment? We decided to focus on something that’s almost universally sexy – cold, hard cash.
Campaign Review: BP Ultimate Ride
BP Ultimate Ride 2 wanted to deliver an immersive and authentic gaming experience to engage with South Africans who are passionate about cars and performance motoring.
Musings on SXSW
Attending SXSW 2013 was a case of perpetual FOMO, as they haven’t yet invented an app to help you attend the 30-odd talks, workshops, mentor sessions, book readings, demos, hacks and interviews with the likes of Nick Cave, all happening in the same timeslot.
The highlights package would have to include Elon Musk, founder of SpaceX [...]
Campaign Review: Rock vs EDM
Red Heart Rum and Olmeca Tequila were seeking a fun and original way to promote the brands and their headline sponsorship of RAMfest 2013.