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Automation testing: An Introduction

Automated testing

By Max-Andre’ Zils, QA Controller

When you work in a field like Quality Assurance (QA), you will frequently be asked the question: “What  exactly do you do for a living?”. You can either oversimplify and simply say: “I press all the buttons to make sure they work correctly”. Or, you can throw jargon at them until [...]

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Facebook – What’s new with the Social Media Behemoth?

By Carla Gontier, Head of Social Media
What is new on Facebook – the ubiquitous social media giant we all love to hate?
[UPDATED 25.03.2015]
Facebook has remained the social media monster it is because it changes with the times. And even though every time it makes any move to change anything, people freak out and complain bitterly, [...]

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More Human Design

More Human Design

By Maximillian Goldin, Digital Designer

Technology is advancing at such a rapid rate that the digital landscape is constantly shifting and evolving to keep up with the times. Humans, now more than ever before, have access to a diverse range of tools that add value to their online habits. Browsing and navigating our [...]

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Opening my eyes to the world of marketing

Sinethemba Vumazonke

By Sinethema Vumazonke, Hellomedia Intern
Most people I went to school with ask me why I decided not to do an Honours degree in my field of study and I always respond with the answer that my Hellocomputer internship plays the role of an Honours programme and so much more. As an intern, I am doing [...]

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Influencers, the cool kids of Social Media

Twelebs

By Luleka Jaxa, Community Manager
For many years now, brands have used popular celebrities to make a statement in advertising and marketing efforts. Without a doubt, celebrity endorsements are a highly impactful way of marketing, and for a number of different reasons:
Familiarity and influence on the core consumer
By aligning themselves to these celebrities, brands are able [...]

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The evolution of advertising

Printing press

By Simone Spence, Media Campaign Manager

Part 1
Before the Internet
It is rather difficult to imagine the existence of many things before the internet – Life as we know it, for example. For today’s young generation Y marketer, it’s even more challenging to comprehend the art of advertising before the World Wide Web (WWW). [...]

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Tinder Plus: Age is no longer just a number

Tinder Plus

By Dominic Irla, Community Manager
Following last week’s Tinder article by Alex Kosterman, I thought it would be a good idea to keep the ball rolling and discuss Tinder Plus: the popular dating app’s new paid features. The app is still free for everyone to use and enjoy, but you can now increase your odds [...]

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Content Marketing is silencing online white noise

Content marketing

By Katie Wilter, Copywriter

Today’s online consumers are bombarded with an endless flow of content which has become white noise clogging social media newsfeeds and email inboxes. Unfortunately, this means that well thought out, smart and witty brand messaging with strategically placed calls-to-action are sometimes lost in the vast abyss of digital space.
So how do we [...]

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Materialize: A front-end framework to keep your eye on

Materilize

By Ian Summs, Web Developer
Have you heard of Materialize, Inbox and Lollipop? If not, it’s time to catch up with the times so that you know what’s hot in the front-end web development scene today.
Google’s notable two releases of 2014, Inbox in October followed by Android 5.0 Lollipop in December are distinct in that [...]

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Social Media – Mob Mentality and Digital Justice

Social Media - Mob Mentality and Digital Justice

By Alex Krause, Community Manager
There hasn’t been a single moment in the history of human existence where information has been more readily available than it is right now. The advent of social media, being the proverbial ‘tipping point’, has given anyone with an internet connection the ability to voice their opinion. This new found reckless [...]

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