If you don’t get broadband in your crib, you might have missed the global movie phenomenon titled, “Avatar.” James Cameron did it again and cleaned up at the box office with a staggering $2.039 billion earning worldwide. Which converts into Rands at an incalculable, 15, 6646 billion ‘Rond.’ He over took his own previous record for Titanic as the biggest box office, money earner in history. The biggest thing to come from this success however, is the emergence of the 3D generation. The cinema experience will never be the same again.
According to Ster-Kinekor, the financial impact ($$$) of the new generation 3D films has been so great that most pundits advocate this format will become the standard for cinema-goers.
The seismic shift taking place in the communications industry is well documented. As is the number of traditional agencies attempting to bridle the interest in digital media characterized by a critical shift in how consumers consume media. The coup de tat is being staged by various digital channels, platforms, devices and phenomena.
With so much in common with the traditional success factors that measure advertising, why are traditional brand agencies not dominating the digital arena? Indeed, the principles that have sustained marketing and advertising since the genesis of the communications industry are still completely relevant in digital. Successful advertising builds brands and persuades purchasing behavior. There has been an emergence of brand strategists operating strictly in the digital realm - an ever expanding universe - so where do the differences in approach exist?
Written by David Moffatt, Managing Director, HelloComputer, January 2010.
With Google Music Search just released today, the quintessential search engine and the force behind the much-discussed Andriod now has a new function under its belt, creating an all-encompassing Google experience. Don’t remember the title of that ear bug or that song you really want to download from last night’s club spin? Sweat not, just key in part of the lyrics or anything you can remember and Google will be able to churn up results with an instant play option with help from MySpace and Lala. While Yahoo already has a similar service offered prior to Google, for the Google fanatics this would be an evangelizing bonus.
It’s moving and shifting, whether it’s worthwhile remains to be seen.
