Written by David Moffatt, Managing Director, HelloComputer, April 2010:

A growing anomoly, almost as spectacular as the speed with which social media has gained traction, is the number of social media experts following in its wake. Have you ever wondered about the emergence of this surplus of experts? Well, as the genre suggests their experience, in many instances, is largely accumulated through socializing on these very platforms.

In the ordinary course of business I have encountered a regular theme from prospective clients. Their heads are spinning from the constant flow of web statistics, and the bombardment by emarketing tactics available to them.