Volkswagen tried something different when they launched the new Volkswagen beetle. The Beetle was brought to life in a series of augmented reality billboards around Toronto.
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New Volkswagen Beetle Augmented Reality Ads
October 25, 2011
Tara Smith
Design Insight|Inspiration|News & Random|Technology|Video-
0

Imagining Augmented Reality
January 29, 2010
David Moffatt
Technology|Thought 2.0|Video-
0

This animation by Keiichi Matsuda seems like a pretty reasonable vision of what the next iterations of augmented reality will bring. In his vision of the future, media saturates the physical world, and ads pervade everything.
Do you want Nike’s True City in your city?
January 21, 2010
Simon Spreckley
Design Insight-
0

Nice work from AKQA on the augmented reality app + site for Nike True City.














