Volkswagen tried something different when they launched the new Volkswagen beetle. The Beetle was brought to life in a series of augmented reality billboards around Toronto.
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New Volkswagen Beetle Augmented Reality Ads
October 25, 2011
Tara Smith
Design Insight|Inspiration|News & Random|Technology|Video-
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Imagining Augmented Reality
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January 29, 2010
- David Moffatt
- Technology|Thought 2.0|Video
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This animation by Keiichi Matsuda seems like a pretty reasonable vision of what the next iterations of augmented reality will bring. In his vision of the future, media saturates the physical world, and ads pervade everything.
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Do you want Nike’s True City in your city?
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January 21, 2010
- Simon Spreckley
- Design Insight
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Nice work from AKQA on the augmented reality app + site for Nike True City.
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