While getting my daily coffee fix yesterday I noticed this clever marketing tactic by Vida and Adidas. I think the concept is fantastic although it could definitely have been enhanced by tagging yourself and posting to Facebook and/or posting to Twitter? I am sure we’ll see many more of these interactive, viral maketing ideas happening around town in future but congrats to them for taking the step.

























Tweets that mention Your Bottom Can Buy Your Next Caffe « Hellotruth — Topsy.com
January 29th, 2010 at 6:56 pm[...] This post was mentioned on Twitter by Marc Katzwinkel, Hello Computer. Hello Computer said: Your Bottom Can Buy Your Next Caffe – Clever marketing concept by @vidaecaffe and Adidas: http://bit.ly/bbrkfi [...]