The world’s first Facebook Timeline campaign has been created by Israel’s Anti-Drug Authority.

The campaign makes use of the split down the middle layout to contrast a year in the life of a fictional character who is on drugs against to a year without drugs. Side by side pictures show how the character’s relationships, home and work lives would play out in each scenario.

The campaign was created on a fake profile page, since the Facebook Timeline is not open to companies or brands to use yet.

What do you think of the Facebook Timeline?