Ballantine’s Scotch Whisky is running a social campaign to celebrate unique individuals who challenge the status quo. To do this, Ballantine’s have setup a series of live streaming events on Facebook where anyone can give their comments and suggestions and influence the creative outcome of an individual.

Their most recent event featured the World’s First Animated Tattoo. French tattoo artist, Karl Mark, integrated a QR code into the tattoo’s design. Check out what happens when the tattoo is scanned.

We think it’s pretty cool. Would you consider getting one?

http://www.hellotruth.co.za/design-insight/the-world’s-first-animated-tattoo