Vitro recently did some great work for Asics. A 60-foot video wall was installed at NYC’s Columbus Circle subway, showing footage of long distance runner Ryan Hall sprinting at marathons speeds. Countdowns on the wall kicked off some friendly races, with the public racing Ryan in the subway. Ryan Hall himself even showed up to race his virtual self.

This experiential execution coincides with Asics’ sponsorship of the ING New York City Marathon.

Other great work done for Asics this year: