Comments for Hellotruth

Comment on Skate and Destroy Exhibition, Tokyo by Dan Raabe

Dan Raabe — Thu, 04 Mar 2010 16:05:22 +0000

I am in Colorado at the moment but am working with Metropolis and the parent Linc in Japan. Don’t know the landscape at your agency, found a post on the Crispin Porter Website here. Would like to talk to your guys about a few things that could be good for all.
Best and am waiting for your email.
Dan Raabe

Comment on Hello open roads! The B-Cycle Adventure by Brad

Brad — Thu, 04 Mar 2010 10:36:35 +0000

muzzle muzzle guys!!

Comment on From BMW to BMX by Ivan Ayliffe

Ivan Ayliffe — Thu, 04 Mar 2010 09:35:24 +0000

Behold, the Summer of Fit:

http://www.youtube.com/watch?v=_GPzDwqsDPw

Frikkin awesome soundtrack, frikkin awesome soundtricks.

Comment on Hello open roads! The B-Cycle Adventure by Ivan Ayliffe

Ivan Ayliffe — Thu, 04 Mar 2010 09:24:53 +0000

Some links for the story above:

Burger King Whopper Sacrifice:
http://techcrunch.com/2009/01/14/facebook-blows-a-whopper-of-an-opportunity/

Subservient Chicken:
http://www.bk.com/en/us/campaigns/subservient-chicken.html

Dominoes Pizza:
http://www.pizzaturnaround.com/

Congratulations HC - you guys deserve nothing less - I expect BIG THINGS.

Comment on From BMW to BMX by Hello open roads! The B-Cycle Adventure « Hellotruth

Hello open roads! The B-Cycle Adventure « Hellotruth — Thu, 04 Mar 2010 08:27:25 +0000

[...] our Creative Director, Mark Tomlinson, has reignited his childhood passion of riding a BMX. Please take a read here to hear more about how this bike project has affected him for the better – at least mentally ☺ [...]

Comment on Social Media Tips from Alexis Ohanian & TED by uberVU - social comments

uberVU - social comments — Wed, 17 Feb 2010 20:15:17 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by HelloTruth: Social Media Tips from Alexis Ohanian & TED: http://bit.ly/91pysQ...

Comment on “THE DIGITAL AGENCY GENERATION” by Kevin Wiliams

Kevin Wiliams — Wed, 03 Feb 2010 16:41:47 +0000

Excellent post. I beginning to see many opportunities to create “digital agencies” as well as enhance traditional spaces. An emphasis on creating connectivity is key for brand managers. Connecting where consumers consume data and information. Connecting where they make purchasing and referencing decisions. Yes. It is time consuming. But if brand strategists focus on the connecting portion rather than the execution portion of the message, then I believe we will see a rather significant increase in niche marketing revenue streams. Which is a win win for all. That’s just my opinion though.

Comment on Internet Vices by Tweets that mention Internet Vices « Hellotruth -- Topsy.com

Tweets that mention Internet Vices « Hellotruth -- Topsy.com — Fri, 29 Jan 2010 22:29:38 +0000

[...] This post was mentioned on Twitter by Marc Katzwinkel, Hello Computer. Hello Computer said: Internet Vices: http://bit.ly/a0aJJV [...]

Comment on Your Bottom Can Buy Your Next Caffe by Tweets that mention Your Bottom Can Buy Your Next Caffe « Hellotruth -- Topsy.com

Fri, 29 Jan 2010 18:56:23 +0000

[...] This post was mentioned on Twitter by Marc Katzwinkel, Hello Computer. Hello Computer said: Your Bottom Can Buy Your Next Caffe - Clever marketing concept by @vidaecaffe and Adidas: http://bit.ly/bbrkfi [...]

Comment on The State of Education in Web Design by charles

charles — Fri, 29 Jan 2010 09:11:43 +0000

I can understand your frustration, but this issue is a little more complex than educators simply ignoring industry needs or being entirely ignorant (though there is certainly some of that).

The needs of industry have become far more specialized, especially in the digital media realm. If you look around a digital agency such as Hello, you dont see web designers, you see a host of highly specialized individuals working on niche areas of expertise. Industry wants graduates that can slot into those niches straight off the educational production line, which is understandable.

However, from an educational perspective there simply isn’t enough demand to justify entire courses geared solely towards those particular niches. Sure, the industry is growing, but how many usability experts or jQuery gurus can we actually absorb per year?

“however, most people who are serious about getting into this industry will have to walk the path of self-learning as everyone I know and work with has.” Absolutely! It confuses me that you can make this statement and then ask why design education isnt training niche-ready individuals.

Look around your own studio, how many of the jQuery gurus or even the creative directors actually learned their trade in design schools? This isn’t because design schools are entirely ignorant, it’s because training for such transient and niche skill areas isn’t feasible.

Even if institutions did dedicate the full 3 years of the average diploma/ degree program to web design or development you would still have the same problem.

Industry professionals also forget that education is not only about giving someone the design skill and technical knowledge to do a particular job. A lot of hard work has to go into basic design literacy and basic headspace development to get a student from matric to vaguely employable in a design context. Hence many design programs invest heavily in basic visual design, seeing it as a basis on which to build something.

Students also don’t know when they leave matric that “I want to be a php developer”. If institutions did have twenty students a year breaking down their doors begging for a comprehensive backend development program, institutions would be happy to oblige.

The digital media is always going to be a frontier industry and I think there has to be recognition that while design education can lay a basis and nurture the talent, the “real” vocational training has to happen on the job. This is why juniors get paid peanuts surely?