Hello open roads! The B-Cycle Adventure

Everyone at HelloComputer is tremendously excited to be working alongside the impressive international agency, Crispin Porter + Bogusky, remember the amazing Burger King “Whopper Sacrifice” Campaign, Dominos Pizza “Pizza Turn Around” and another awesome Burger King project “Subservient Chicken”, on the innovative B-cycle project.

In terms of the nitty gritty of the project, HelloComputer will collaborate with Crispin Porter + Bogusky on the backend and frontend development as well as CMS customization and implementation of the B-Cycle website, and although Hello Computer usually take a strong lead on creative, Crispin Porter + Bogusky have supplied a brilliant strategy and design platform for the project.

What is B-cycle? Let us enlighten you; B-cycle is bringing bike-sharing to the United States, as well as being an initiative backed by three impressive world-class organizations: Humana, Trek and Crispin Porter + Bogusky. All three share one common goal: Cultural change. B-cycle will change the way you get around and that will change our communities. We believe strongly in this ethos, making this the perfect project to contribute to.

With an increasing consciousness of eco-friendly practices, we are convinced that this initiative has the legs to alter mind-sets as well as make a global impact- with a bit of luck all the way to the southern hemisphere to our doorstep. Talking about bicycles, our Creative Director, Mark Tomlinson, has reignited his childhood passion of riding a BMX. Please take a read here to hear more about how this bike project has affected him for the better – at least mentally ☺ .

Stay tuned for updates as the project gathers momentum towards the exciting launch.