The beginning of a new year necessitated the design for a new internal HelloComputer tshirt. I, Lauren Waller, new to the company and lucky enough to be given the task, thought I would share my experience of this endeavour with you all.
The process took quite a lot longer than I anticipated due to HelloComputer’s unyielding pursuit for perfection - something which was frustrating at times but which I learned to appreciate and adapt to. Being constantly pushed to improve and craft resulted in not only a better design but also enhanced my skills and techniques.
There is a lot to learn from the international powerhouse that is Crispin Porter + Bogusky (CP+B). They were the first agency to rise to fame during the digital age and have a list of clients that any agency in the world would be honoured to work with. The likes of Nike, Burger King, Guitar Hero, Volkswagen, Coke Zero, Sprite and Microsoft to name but a few. It is not easy to be an innovator and Bogusky confirms this sentiment by commenting that, “It’s been pretty wild because we haven’t had anybody to model ourselves after when things get bumpy.” As a result they have set the bar and given the chance for the rest of the field to learn, adapt and innovate.
Everyone at HelloComputer is tremendously excited to be working alongside the impressive international agency, Crispin Porter + Bogusky, remember the amazing Burger King “Whopper Sacrifice” Campaign, Dominos Pizza “Pizza Turn Around” and another awesome Burger King project “Subservient Chicken”, on the innovative B-cycle project.
In terms of the nitty gritty of the project, HelloComputer will collaborate with Crispin Porter + Bogusky on the backend and frontend development as well as CMS customization and implementation of the B-Cycle website, and although Hello Computer usually take a strong lead on creative, Crispin Porter + Bogusky have supplied a brilliant strategy and design platform for the project.
