Flies, equipped with banners? An ingenious, viral campaignl!
The agency “Jung von Matt / Neckar” came up with this clever and unique concept. 200 flies were tipped at the Frankfurt Book Fair, with advertising banners for the publisher “Eichborn” and sent through the halls.
The banners were attached to the insect with a special, unharmful wax. The wax comes off after some time, including the residue from the banners.
(via HundertMarkBlog)
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