Audi is setting new Augmented Reality standards with their latest A4 Configurator. Using Microsoft Surface supposedly soon in dealerships, the Configurator allows users to build their ultimate A4 in an immersive 3D environment. Showcase at this year’s IAA - the world’s leading automotive fair, it allows you to configure an Audi A4 simultaneously by changing the car’s paint finishes, rims and by selecting and coloring style package components.

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