With the Loerie Awards 2009 moving from Margate to Cape Town, we didn’t really know what to expect. A fair bit of rain failed to hamper proceedings with Premier of the Western Cape, Helen Zille getting the Saturday night Electronic evening off to a cracking start. In amongst the madness we happened to walk away with quite a few lovely, shiny birds that we are extremely proud of.
Here at HelloComputer we have received the highly respected “FWA Site of the Day” award for our digital execution of the Loerie Awards campaign. We were approached by Metropolitan Republic to extend this year’s campaign missive to ‘Feed your Ego’ into the digital realm. The Feed your Ego microsite is a nifty, flash based, viral game that invites users to battle against industry egos to win the ultimate crown.
Commissioned by MetropolitanRepublicto bring the Feed Your Ego campaign to life online, HelloComputer designed and developed the microsite www.feedyourego.co.za. Reality goes well and truly out the window here, letting you design your own personal ego to the hilt.
Today we received our three bronze statues that we won at the 2008 Loerie Awards. We have a few others from 2006 and 2007, so they should be in good company. I wanted to unwrap them quickly, releasing them to go and make friends with our other Loeries when I noticed that each bird had been lovingly packaged individually in brown boxes. Beautiful, full marks for attention to detail.
As the statues emerged out of shredded paper, boxes and plastic
We adore the Loerie Awards, so we jumped at the chance to sponsor the development of the 2009 Loerie Awards Feed Your Ego microsite and digital marketing.
The idea was to create some pre-launch buzz for the Loeries as the call to entries open. Given that the Loeries have been feeding egos since 1978 we decided to let the agencies battle it out the old fashioned way. The game involves “Feeding your Ego” and if you win your name goes up
