Air China in Sweden wanted to raise awareness about the fact that they flew to countries all over Asia and not just to China.

Wondering what the big deal is about Google+? We found some stats that help shed light on the users of the service.

Ballantine’s Scotch Whisky is running a social campaign to celebrate unique individuals who challenge the status quo. Their most recent event featured the World’s First Animated Tattoo.

What can you do in 60 seconds? Water your plants? Reply to an email? Well, while you’re doing that, this is what’s going down on the web…

FACT: FarmVille users outnumber Twitter users.
To promote the FarmVille English Countryside gaming expansion, FarmVille makers Zynga pulled this off in the Big Apple:

We’re OK with any stunt that brings sheep to the city.

Just when you thought email, tweeting and all the other messaging types were considered modern, a certain Mr. Zuckerberg unveiled what he is calling a “modern messaging system”.

Written by David Moffatt, Managing Director, HelloComputer, April 2010:

A growing anomoly, almost as spectacular as the speed with which social media has gained traction, is the number of social media experts following in its wake. Have you ever wondered about the emergence of this surplus of experts? Well, as the genre suggests their experience, in [...]

The seismic shift taking place in the communications industry is well documented. As is the number of traditional agencies attempting to bridle the interest in digital media characterized by a critical shift in how consumers consume media. The coup de tat is being staged by various digital channels, platforms, devices and phenomena.

With so much in [...]

via Patrick Moberg

While getting my daily coffee fix yesterday I noticed this clever marketing tactic by Vida and Adidas. I think the concept is fantastic although it could definitely have been enhanced by tagging yourself and posting to Facebook and/or  posting to Twitter? I am sure we’ll see many more of these interactive, viral maketing ideas happening [...]