For me the weekly soapbox session has always seemed to be an opportunity to inspire those who work around you. To inspire colleagues you have to improve every facet of the work they create in or out of the studio environment. And even if this isn’t achieved, enlighten them on what your thought process is and at the least, what it is that inspires you. This power of inspiration is priceless and usually always appreciated by anyone with half a brain. Anyone with a stomach can also appreciate cupcakes and muffins, and somehow I felt it was necessary to include a small island of each in the boardroom where we hold our soapbox sessions. After all, being light hearted usually allows one to relax and open their mind to what follows a tasty chocolate cupcake. Tasty and expensive!