Angry Birds Rio was released on 22 March. Ten days later, it’s been downloaded 10 million times. Here’s a peek at the gameplay:

The smart guys at Rovio have long been fans of tie-ins with major holidays (Christmas, Halloween and soon Easter too) but getting into bed with a big flick (Rio was developed by the same guys who brought us Ice Age) and featuring characters from the movie ‘Rio‘, is an even more interesting step. They’re even offering a new Rio-themed wallpaper every day on the run up to the premiere.

Here’s the Rio trailer, if you haven’t seen it yet:

These guys are breaking some interesting ice, and we’ll be keeping a keen eye on what they get up to next.