How do you show exactly how big a burger is?

We created an interactive banner that works with your webcam to see if your mouth can handle the Wimpy Epic XL.

Using custom-designed facial recognition software to detect teeth (as opposed to conventional FRS which only picks up the eyes and nose) the banner allows the user to interact using an actual ‘biting’ action.

To dramatise the experience, we threw in a fish-eye lens effect that activated at the precise moment of radial recognition.