There is a lot to learn from the international powerhouse that is Crispin Porter + Bogusky (CP+B). They were the first agency to rise to fame during the digital age and have a list of clients that any agency in the world would be honoured to work with. The likes of Nike, Burger King, Guitar Hero, Volkswagen, Coke Zero, Sprite and Microsoft to name but a few. It is not easy to be an innovator and Bogusky confirms this sentiment by commenting that, “It’s been pretty wild because we haven’t had anybody to model ourselves after when things get bumpy.” As a result they have set the bar and given the chance for the rest of the field to learn, adapt and innovate.
Archive for the ‘Inspiration’ Category
Skate and Destroy Exhibition, Tokyo
In this day and age there is a demand for methods of renewable waste and to stop wasting precious resources. Society and popular cultures alike are embracing anyone who can do this and create products that don’t rely on cutting down trees, polluting the ozone or preventing used products from being thrown into bins.
Your Bottom Can Buy Your Next Caffe
While getting my daily coffee fix yesterday I noticed this clever marketing tactic by Vida and Adidas. I think the concept is fantastic although it could definitely have been enhanced by tagging yourself and posting to Facebook and/or posting to Twitter? I am sure we’ll see many more of these interactive, viral maketing ideas happening around town in future but congrats to them for taking the step.
Intel Touchscreen Internet Experience
Inside the Intel booth at the 2010 Consumer Electronics Show, the Internet was displayed in double HD. Running on an Intel Core i7 processor, the touchscreen measures 9×9 feet and vividly displayed in 1920 x 1920 resolution, dynamically pulling in 500 nuggets of information, photos, tweets and blog posts from the Internet.
Verbatim Monsters, Create and battle!
Verbatim Monsters celebrates the opening of a Japanese branch. The monsters are made up of removable media… loads of fun!
Covering the Decade
This is quite a neat way to present a broad range of content via video. The American Society of Magazine Editors and the Magazine Publishers of America teamed up for a short and sweet decade wrap-up video, which relies on 92 magazine covers to tell the story of the 21st century’s first ten years.
The Hand from Above
Using the BBC’s Big Screens, which are installed in various UK city centres, the Hand From Above playfully transforms passers-by. “Unsuspecting pedestrians will be tickled, stretched, flicked or removed entirely in real-time by a giant deity.”
“The BBC Big Screen is fitted with a CCTV camera, linked into a computer that runs the software then outputs to the screen. The software picks a person based on their proportions and how apart they are from other people, then tracks the blob over time using optical flow.
Cannes Lions 2009 - OBAMA FOR AMERICA
Question: Did he win because of this campaign and an incredible effective marketing stratgey or because he is genuinely an amazing candidate bringing real hope and change to America?
What are your thoughts?
Please see the Presedential Candidate, “Obama for America” video on the official Cannes Lions 2009 site here.
