Archive for the ‘Design Insight’ Category

Skate and Destroy Exhibition, Tokyo

Skate and Destroy Exhibition, Tokyo

In this day and age there is a demand for methods of renewable waste and to stop wasting precious resources. Society and popular cultures alike are embracing anyone who can do this and create products that don’t rely on cutting down trees, polluting the ozone or preventing used products from being thrown into bins.

The redesign of the BBC.co.uk site

The redesign of the BBC.co.uk site

BBC’s website is currently under-going a compete re-design to improve the information accessibility and user experience. The process is been handled by leading designer Neville Brody. Back in the dotcom boom, Neville visited SA as part of Design Indaba, and was part of the Digital Jury for the Construction New Media awards. In Mark Tomlinson’s previous role as CD of Generator, he was fortunate enough to be awarded by Neville Brody for his work in digital in 2001.

Read more about the new global visual language for the BBC’s digital services.

From BMW to BMX

From BMW to BMX

For those of you who don’t know me, I am a big car nut, but I’m also a bit of a bike nut. So last year when I sold my beloved BMW M3, it got me thinking, what now. Well it had to be a BMX!

Do you want Nike’s True City in your city?

Nice work from AKQA on the augmented reality app + site for Nike True City.

Audi Car Configurator on Surface

Audi Car Configurator on Surface

Audi is setting new Augmented Reality standards with their latest A4 Configurator. Using Microsoft Surface supposedly soon in dealerships, the Configurator allows users to build their ultimate A4 in an immersive 3D environment. Showcase at this year’s IAA - the world’s leading automotive fair, it allows you to configure an Audi A4 simultaneously by changing the car’s paint finishes, rims and by selecting and coloring style package components.

Continue reading to see the Video.

HelloComputer tames The Bare

HelloComputer tames The Bare

We were asked by Am I Collective (our esteemed and friendly neighbours downstairs) to pretty up a Bare for an upcoming exhibition. What an honour! Considering we don’t normally get paint under our nails this proved to be quite a task.

HelloComputer’s in-house Illustration Department, “NewBlack” took on the task with Lead Illustrator, Simon Maclennan heading up the project.

The Attention Economy

The Attention Economy

Attention economics is an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems. The scarcity of human attention in today’s world is more relevant than ever with internet users and consumers being bombarded daily with hundreds or thousands of brand messages on a daily basis resulting in people experiencing an information overload.
We as online agencies need to realize that we are competing with other

What typeface? Period!

What typeface? Period!

Periodic Table of Typeface hotness. Wouldn’t this be nice on our studio wall. We see this stuff occasionally, it’s smart and makes us wish we had made it. Anyhow you may ask yourself what is the most powerful of these, well natrually its Helvetica, what else? If you haven’t used it do so now, if you use it, use it some more. Seriously if god were a font he’d be Helvetica. If Gill sans and Arial had a fight Helvetica would win. Period.

Introducing Miss Mavericks

Introducing Miss Mavericks

We do love anything that is visually pleasing and perhaps slightly evocative, so it’s easy to appreciate why Miss Mavericks 2008 has our vote at HelloComputer.
We put together a lively shoot with Big Sky Productions last week, focusing on showcasing the best Mavericks have to offer. With a little design help on our part, we think that we definitely captured Yara’s best side.
Keep tabs on the Mavericks site to see all the new beautiful site additions that are in the

Creative Cape Town and more and the Design Indaba

The guys over at Cherryflava were involved in creating the video podcasts for a series of very interesting chats given at the Creative Cape Town stand at the Design Indaba this year. Alistair King is first after the jump, with links to all the others.


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