– Design Exchange and Upliftment in the Third World –

A small sea of like minded, creative individuals gathered at Rondebosch Boys High School on the weekend to hear from some of the most forward thinking and highly respected illustrators in the global, creative industry.

The talks were informative and inspiring and judging by the vast amount of questions posed after every speech, it would seem that local creative’s are eager to breakthrough international boundaries. As with many things in South Africa, the creative industry is incorrectly perceived to be in a transition period. It’s a natural development for creatives to aspire to be on an international level and an event like “Toffie” helps local designers to get in touch with like-minded individuals and one step closer to achieving this. Individuals who have emerged in the international scene shed light on journeys through various circumstances and really provided accountable answers as to how the industry should be thinking and working. Many South African artists are quite capable of producing some of the best work in the world.