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Could Digital be the greatest threat to your brand since toilet advertising?

Written by David Moffatt, Managing Director, HelloComputer, April 2010:

A growing anomoly, almost as spectacular as the speed with which social media has gained traction, is the number of social media experts following in its wake. Have you ever wondered about the emergence of this surplus of experts? Well, as the genre suggests their experience, in [...]

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Ivan Ayliffe joins HelloComputer …again! Who is Ivan?

Ivan loves little more than a fistful of markers, big white pages, blank whiteboards and a good web connection. He lives for ideas and meeting new people and introducing them to people he has already met. Ivan is interested in everything, and he wants to meet you.

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Toffie Cultural Festival 2010

– Design Exchange and Upliftment in the Third World –

A small sea of like minded, creative individuals gathered at Rondebosch Boys High School on the weekend to hear from some of the most forward thinking and highly respected illustrators in the global, creative industry.

The talks were informative and inspiring and judging by the vast amount [...]

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HC Threads, Series 2

The beginning of a new year necessitated the design for a new internal HelloComputer tshirt. I, Lauren Waller, new to the company and lucky enough to be given the task, thought I would share my experience of this endeavour with you all.

The process took quite a lot longer than I anticipated due to HelloComputer’s [...]

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What SA can learn from CRISPIN PORTER + BOGUSKY

There is a lot to learn from the international powerhouse that is Crispin Porter + Bogusky (CP+B). They were the first agency to rise to fame during the digital age and have a list of clients that any agency in the world would be honoured to work with. The likes of Nike, Burger King, Guitar [...]

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Skate and Destroy Exhibition, Tokyo

In this day and age there is a demand for methods of renewable waste and to stop wasting precious resources. Society and popular cultures alike are embracing anyone who can do this and create products that don’t rely on cutting down trees, polluting the ozone or preventing used products from being thrown into bins.

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The redesign of the BBC.co.uk site

BBC’s website is currently under-going a compete re-design to improve the information accessibility and user experience. The process is been handled by leading designer Neville Brody. Back in the dotcom boom, Neville visited SA as part of Design Indaba, and was part of the Digital Jury for the Construction New Media awards. In Mark Tomlinson’s [...]

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3D Evolution

If you don’t get broadband in your crib, you might have missed the global movie phenomenon titled, “Avatar.” James Cameron did it again and cleaned up at the box office with a staggering $2.039 billion earning worldwide. Which converts into Rands at an incalculable, 15, 6646 billion ‘Rond.’ He over took his own previous record [...]

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HelloComputer gains SuperSport, Liqui Fruit, Continental and Musica

HELLOCOMPUTER APPOINTED BY THE CHANNEL OF CHAMPIONS

South Africa’s leading sports broadcaster, SuperSport, has appointed HelloComputer, to communicate the soul and gameness of the Super Diski PSL brand experience via digital platforms.

The Super Diski digital campaign will employ integrated digital media including a flash micro-site, mobi-site and social media platforms to best connect with their target [...]

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“THE DIGITAL AGENCY GENERATION”

The seismic shift taking place in the communications industry is well documented. As is the number of traditional agencies attempting to bridle the interest in digital media characterized by a critical shift in how consumers consume media. The coup de tat is being staged by various digital channels, platforms, devices and phenomena.

With so much in [...]

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