Archive for February, 2010

Skate and Destroy Exhibition, Tokyo

Skate and Destroy Exhibition, Tokyo

In this day and age there is a demand for methods of renewable waste and to stop wasting precious resources. Society and popular cultures alike are embracing anyone who can do this and create products that don’t rely on cutting down trees, polluting the ozone or preventing used products from being thrown into bins.

The redesign of the BBC.co.uk site

The redesign of the BBC.co.uk site

BBC’s website is currently under-going a compete re-design to improve the information accessibility and user experience. The process is been handled by leading designer Neville Brody. Back in the dotcom boom, Neville visited SA as part of Design Indaba, and was part of the Digital Jury for the Construction New Media awards. In Mark Tomlinson’s previous role as CD of Generator, he was fortunate enough to be awarded by Neville Brody for his work in digital in 2001.

Read more about the new global visual language for the BBC’s digital services.

Food For Thought

For me the weekly soapbox session has always seemed to be an opportunity to inspire those who work around you. To inspire colleagues you have to improve every facet of the work they create in or out of the studio environment. And even if this isn’t achieved, enlighten them on what your thought process is and at the least, what it is that inspires you. This power of inspiration is priceless and usually always appreciated by anyone with half a brain. Anyone with a stomach can also appreciate cupcakes and muffins, and somehow I felt it was necessary to include a small island of each in the boardroom where we hold our soapbox sessions. After all, being light hearted usually allows one to relax and open their mind to what follows a tasty chocolate cupcake. Tasty and expensive!

3D Evolution

3D Evolution

If you don’t get broadband in your crib, you might have missed the global movie phenomenon titled, “Avatar.” James Cameron did it again and cleaned up at the box office with a staggering $2.039 billion earning worldwide. Which converts into Rands at an incalculable, 15, 6646 billion ‘Rond.’ He over took his own previous record for Titanic as the biggest box office, money earner in history. The biggest thing to come from this success however, is the emergence of the 3D generation. The cinema experience will never be the same again.

According to Ster-Kinekor, the financial impact ($$$) of the new generation 3D films has been so great that most pundits advocate this format will become the standard for cinema-goers.

“THE DIGITAL AGENCY GENERATION”

The seismic shift taking place in the communications industry is well documented. As is the number of traditional agencies attempting to bridle the interest in digital media characterized by a critical shift in how consumers consume media. The coup de tat is being staged by various digital channels, platforms, devices and phenomena.

With so much in common with the traditional success factors that measure advertising, why are traditional brand agencies not dominating the digital arena? Indeed, the principles that have sustained marketing and advertising since the genesis of the communications industry are still completely relevant in digital. Successful advertising builds brands and persuades purchasing behavior. There has been an emergence of brand strategists operating strictly in the digital realm - an ever expanding universe - so where do the differences in approach exist?

Written by David Moffatt, Managing Director, HelloComputer, January 2010.


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