While getting my daily coffee fix yesterday I noticed this clever marketing tactic by Vida and Adidas. I think the concept is fantastic although it could definitely have been enhanced by tagging yourself and posting to Facebook and/or posting to Twitter? I am sure we’ll see many more of these interactive, viral maketing ideas happening around town in future but congrats to them for taking the step.
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[...] This post was mentioned on Twitter by Marc Katzwinkel, Hello Computer. Hello Computer said: Your Bottom Can Buy Your Next Caffe - Clever marketing concept by @vidaecaffe and Adidas: http://bit.ly/bbrkfi [...]