The legendary Volkswagen Citi has retired. To say goodbye, Ogilvy Cape Town commissioned HelloComputer to work with them to create the Goodbye Citi site. A great little digital offering was produced to allow users to track one of the last Citi’s ever around the country.
Everyone got a chance to sign it - like a giant farewell card, with users tracking the tour as well as viewing videos and pics on the Goodbye Citi site. Everyone has a memory that involves a Citi, so we were extremely proud to be involved in the campaign. The last stop was the promenade in Green Point and the team all met to sign the car before it was safely sent the the Volkswagen Museum.
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