The legendary Volkswagen Citi has retired. To say goodbye, Ogilvy Cape Town commissioned HelloComputer to work with them to create the Goodbye Citi site. A great little digital offering was produced to allow users to track one of the last Citi’s ever around the country.
The Bookmarks Awards, held last Thursday night, in the City of Gold, position themselves on an international level awarding only the finest work in each respective category. The theme was “Be Big in Digital” a nod to the rock-stardom of the digital landscape. No Grand Prix was awarded, not even a single Gold Pixel. Adrian Hewlett, the OPA Chairman, stated “this is a truly global discipline and we have to be benchmarked internationally.”
Flies, equipped with banners? An ingenious, viral campaignl!
The agency “Jung von Matt / Neckar” came up with this clever and unique concept. 200 flies were tipped at the Frankfurt Book Fair, with advertising banners for the publisher “Eichborn” and sent through the halls.
The banners were attached to the insect with a special, unharmful wax. The wax comes off after some time, including the residue from the banners.
