I recently attended the Second Base, Cherryflava marketing workshop and subsequently had the opportunity to summate and present back to HelloComputer in the weekly Soapbox.

Jon Cherry, Editor of Cherryflava, kicked off the workshop with an explanation of the term, “Second Base.” As kids, we were surrounded by touchy-feely brands that allowed us to “Try That, Touch This, Press Here,” yet as we became older brands seem to stop at the ‘kissing’ stage. With the growth of social media, Web 2.0 and other such buzz words, it is imperative that brands find a way to interact and bring the experience to the client. Using practical examples, in this case the wine industry, the workshop aimed to utilise the amazing new marketing tools available to us, ultimately to increase sales and create a more complete brand experience.