Today we received our three bronze statues that we won at the 2008 Loerie Awards. We have a few others from 2006 and 2007, so they should be in good company. I wanted to unwrap them quickly, releasing them to go and make friends with our other Loeries when I noticed that each bird had been lovingly packaged individually in brown boxes. Beautiful, full marks for attention to detail.
The Loeries safely in Cape Town
As the statues emerged out of shredded paper, boxes and plastic wrapping I noticed something was amiss. I tilted my head to the side trying to evaluate the problem when I noticed that the plaque on our beloved Spier Sustainability Loerie was upside down. Completely 180 degrees in the wrong direction.
I am putting the slip-up down to the Loeries staff being extremely busy planning the first Cape Town Loerie Awards in September. I know we put quite a bit of work into the Feed Your Ego microsite so I can understand an inverted plaque or two.
What did we win for?
Spier Sustainability – Experiential - Digital Website
Cowshed Productions – Experiential – Digital Website
Play UK Naught vs Nice – Experiential – Digital Viral
The plaque right way up. Lovely.
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Congrats!